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Searching for pride

A new pride in Aberdeen is the aim of a new campaign for a better life for people in north-east Scotland.

The Evening Express has revealed more details of its Community Champions scheme, which will boost local improvement projects, help ordinary people who make Aberdeen a great place to live, sporting heroes at all levels and the city attractions on everyone’s doorstep.

The newspaper will sponsor a community bus to run trips for thousands of local children, pensioners and community groups.

A small army of community correspondents will also be signed up to ensure the paper hears about the issues that matter across the circulation area.

It will build on the series of landmark campaigns already run in and around Aberdeen.

They include:

  • Children 2000, which raised £45,000 for 48 schemes at places such as playgroups, schools, clubs, sports bodies and charities;
  • Heartstart, which brought in £30,000 to buy life-saving defibrillator machines;
  • Protect Our Kids, a crackdown on rogue parking around school gates;
  • Keep Our Pensioners Safe, a stranger danger awareness scheme to protect the elderly;
  • Play Fair, to win equal shares of football tickets for each set of fans at the Scottish cup final;
  • Lifeblood, to boost winter blood donations.

    Other campaigns which have hit their target during the last year include End the Curfew, which scrapped a curfew at Aberdeen Airport, Save Our Swings, a fight against the closure of city playparks, and Cut The Jams, to ease traffic congestion after a major bridge was closed in the centre of Aberdeen.

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