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Road safety campaign launched

A campaign to highlight the death toll of motorcyclists killed on North Yorkshire roads each year is being launched by the York Evening Press and the ThisIsYork website.

In the past year, 15 motorcyclists have been killed and 134 seriously injured on the region’s roads.

The North Yorkshire Police, which runs its own safety scheme, has given its support to the campaign – hoping publicity is an effective way to reduce casualties.

Supt David Short, a member of a Government advisory group on motorcycle safety and a keen biker, said: “We welcome the Evening Press’s initiative to promote road safety among all road users, and particularly motorcyclists, who are a vulnerable group.”

The police force’s own campaign, Bikesafe, has seen a reduction in the number of biker casualties since its launch.

The police are keen to educate car drivers toward the dangers bikers face, as well as the bikers themselves, in order to make the roads a safer place.

The newspaper and website will run a number of articles throughout the biking season investigating the dangers riders face and how training and education – of both car drivers and motorcyclists – can minimise them.

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