The Derby Telegraph and Thisisderbyshire have teamed up for a major safety campaign Think First.

It will look at the major causes of road accidents and how drivers can avoid them.

Almost 2,000 people have lost their lives on Derbyshire’s roads since records began in 1979 and a further 115,000 have been injured.

The paper plans to highlight the human costs through the eyes of those most deeply affected in a series of interviews and features – and at the same time will be asking readers to help drive death off the roads.

Readers can sign a pledge running in the paper to say they will think more carefully when driving.

The paper is also pressing for a lasting memorial to those who have lost their lives on county roads.

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