Trinity Mirror is expecting to see advertising revenues for its regionals division fall by 9.7 per cent year-on-year for the 26 weeks to July 2.
In a trading update issued ahead of its interim results, the group said it does not expect to see any marked improvement in the advertising environment for the rest of the year.
With the exception of property advertising, which is expected to increase by 1.9 per cent, all advertising categories for the regionals are expected to decline with falls of 6.7 per cent for display, 21 per cent for recruitment, 12.9 per cent for motors and three per cent for other classified categories.
Overall, it is expected that group advertising revenues for the 26-week period will fall by 10.6 per cent year-on-year, excluding acquisitions, or 8.4 per cent including acquisitions.
Group circulation revenues are expected to fall by one per cent year-on-year, which Trinity Mirror says reflects the impact of reduced volumes and vouchering activity on the Scottish nationals, partially offset by cover price increases.
Expected circulation revenue declines of 1.4 per cent for the nationals, 3.1 per cent for sports and 1.1 per cent for magazines and exhibitions have been partially offset by an expected increase of 1.4 per cent for the regionals division.
Trinity Mirror publishes more than 240 local and regional newspapers, including the Evening Chronicle and The Journal in Newcastle, the Birmingham Mail and Birmingham Post, the Liverpool Echo and Daily Post, and the Western Mail.