Regional newspapers were among the winners at this year’s Association of Circulation Executives Press Awards announced in London.
The awards recognise the work of circulation and distribution staff within the newspaper and magazine industry, and there were two categories specifically designed to honour the regional press.
The redesign of The Argus, Brighton, in June last year was named the most effective promotional campaign by a regional newspaper, beating off competition from regional newspapers from across the UK.
The If it’s happening… it’s in campaign won the Gold Award and was praised by judges who said of The Argus’s promotional team: “They built on their local strengths using a variety of promotional materials to build the brand and create customer awareness.”
Steve Lowe, group sales and promotions manager for The Argus, said: “Being at an awards ceremony alongside national publishing brands was an honour in itself but to collect an award for The Argus was a real bonus.”
In the same category, the Newcastle Evening Chronicle received the Silver Award, while the Sheffield Star collected the Bronze.
The Sheffield Telegraph won the award for circulation excellence and endeavour by a regional newspaper.
Judges praised circulation endeavour for producing excellent sales and gave special mention to the paper’s targeting of students.
The Silver Award in this category went to the London Evening Standard, and the Sentinel Sunday picked up the Bronze.
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