Organic food sales are on the slide with shoppers opting for cheaper, so-called less healthy alternatives, according to a new survey.

Market research company Mintel says consumers are now starting to question the health benefits of the foods against paying the extra cost.

The organic food market has seen solid growth in the last five years with celebrity chef Jamie Oliver one of the high profile figures championing its benefits.

Speak to market traders and local health food shops on your patch to see how the financial climate is affecting them.