Regional press photographer Colin Finch has become a 'Page 3 girl' after finding himself on the wrong side of the lens during a recent assignment.

Colin volunteered to dress up as a panto dame while taking pictures for Archant's North Norfolk News at Sheringham Little Theatre's costume department, which was throwing its doors open to the public.

He was soon dressed up to the nines in a floral frock and summer hat, and the resulting pictures were splashed across page three.

Colin, (pictured), said: "Picture desk asked if the reporter would dress up so I could get a picture of her. Anyhow I didn't want to be left out and it seemed like a good idea at the time.

"I would like to add it was just the dress and hat, not underwear or outrageous high heels.

"No make up was applied - those rosy lips and cheeks are all mine."