The site encourages readers with the knowledge that "for every calendar downloaded a donation will be made to James' ego".

At the time of writing a massive 55 people had downloaded the calendar – although one of these was holdthefrontpage.

James, (32), told us: "I wanted to entertain my fans from my weekly column.

"Kylie and Robbie Williams have their own calendars and I don't see any reason why I can't have one.

"It's aimed at improving traffic on the website, of course.

"Part of the lively website that we provide is a downloadable calendar.

"It was my idea and the first time I have done it – I hope it might become an annual event.

"I have lots of admirers, I don't think the calendar has reduced my celebrity profile."

So has the calendar brought with it a large batch of new admirers?

"I don't think that's likely to happen," he added.

To receive a free copy of James' calendar visit www.eveningstar.co.uk/content/eveningstar/jamesmarston.

My other car's a Ferrari - Mr February shows off his new motor (pic: Evening Star)