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Post and Echo launch digital replicas

Full digital replica copies of the Liverpool Echo and Liverpool Daily Post have been launched online.

The newspapers have teamed up with local company Red Hot Media to offer the service, and are now inviting readers to subscribe to the e-editions.

Trinity Mirror's monthly Kop Magazine, about Liverpool FC, will also be available in the digital format.

Web editor Steve Harrison said the service had been in the pipeline for a while, but the interest in Liverpool FC's forthcoming appearance in the Champions League final meant the launch was particularly well-timed.

He said: "I think there will be a lot of interest and people abroad will no longer have to order a print copy of the papers.

"These days people expect the option to be there so I'm glad we've now got it."

To see a free preview copy of each paper go to www.shoptm.com





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