The Whitby Gazette claimed a scoop that all of Fleet Street wanted – the identity of the man leaving mysterious stone heads in villages across the country.
The Gazette website unmasked Wakefield-based artist Billy Johnson as the man behind the strange goings on.
Since the hypnagogic heads were first sighted in Goathland on 18 September and reported in the paper, the story has gone worldwide.

The Audit Bureau of Circulations has announced a restructure, prompted by media owners' increasing moves to offering content through multi-platform channels.
As part of the changes, account teams responsible for managing ABC's traditional print-based media owner members will take on additional responsibility for all relevant platforms including online.
Martyn Gates, director of newspapers, will be responsible for national newspapers, regional newspapers and free distribution newspapers.

The Sale and Altrincham Messenger took the word 'webcam' quite literally - with a running show on the antics of two ducklings.
Billy and Ellie the ducklings were rescued by staff from the Children's Adventure Farm Trust after being abandoned by their mother at just a few hours old.
The Trust contacted the paper to say they were hand-rearing the chicks, and a webcam set up to follow their progress has proved popular.

Telegraph & Argus features sub-editor Phil Weller went through the pain barrier in the famous Great North Run, completing the race to raise several hundred pounds for The Katie Trust.
The charity, run by one of Phil's friends whose daughter died from leukaemia, helps children suffering from cancer.
Phil signed up for the run before joining the T&A from the Middlesbrough Evening Gazette, and clocked 2hrs 48min for the half marathon distance.

A multi-million pound two-year refurbishment of Archant's Prospect House headquarters in Norwich has been topped off with the unveiling of a memorial plaque to leading modernist sculptor Bernard Meadows, whose weightiest work stands proudly outside the front entrance.
Relatives and friends of the late artist saw Archant chairman Richard Jewson unveil a bronze tablet in front of the controversial assembly of stone blocks and balls of dripping and dimpled metal commissioned for the Prospect House building in Rouen Road in 1968.
The ceremony was the last act in the refurbishment of the 35-year-old building, which houses 470 staff, and began in December 2005.

Epping Forest Guardian reporter Suzy Whitaker has raised £140 for a charity which looks after terminally-ill children, by completing a daring bungee jump.
Suzy volunteered after the paper carried a story about the event in aid of Little Havens Children's Hospice, and footage of her leap from a 180ft crane has been posted on www.guardian-series.co.uk