The artwork, by Warrington artist Peter Oakley, features the motto from the author's bestselling travel book, McCarthy's Bar, which says "Never pass a bar that has your name on it".

Ironically, the famous writer and broadcaster was really Peter Robinson, but took his mother's maiden name for Equity purposes.

Jeremy said: "I was writing a weekly column called Papercuts at the time of Pete's death. I commented that his life and achievements should be commemorated in Warrington in some way.

"I thought he was a brilliant humorist. I roared with laughter at his books and saw him perform at the Pyramid shortly before he died when he had the packed audience in stitches.

"I'm thrilled to see a tribute at last."