The Hull Daily Mail received more than £34,000 in donations for Children In Need, after setting up its own call centre.
Mail staff and members of the public manned the phones for five hours as the BBC screened the annual charity fundraising event on television.
It is the 27th year the Mail has been involved, after first setting up a call centre at its former Jameson Street offices.

Veteran broadcaster and former Aberdeen Journals reporter James Naughtie is to receive an honorary degree from Edinburgh University.
James, who presents Radio 4's Today programme, will be presented with a Doctor of Letters by the university next week.
He began his career with the Press and Journal in 1975.