by holdthefrontpage staff
Free daily newspaper Metro hit the streets of Brighton today.
A new 'mini' edition - an expansion of the London edition - will be available on buses around Brighton and at railway stations including Brighton, Hove, Preston Park, Hassocks, Burgess Hill, Purley, Haywards Heath, Shoreham, Worthing, and Lewes.
It has been developed in partnership with Brighton-based publisher Medialab, who will sell regional advertising and act as the local publisher on the south coast.
A total of 10,000 copies of Metro Brighton will be available each weekday between 6.00am and 10.00am.
Metro managing director Steve Auckland said: "Brighton is one of the UK's most vibrant business and entertainment centres, with lots of urbanites who enjoy all that London has to offer.
"We're delighted to be working with MediaLab to allow Metro to move to the south coast."
Medialab managing director Leonard Stall added: "Metro will take Brighton by storm. It's a perfect fit with our young, urban audience."
The new title will be avaible in the same patch as paid-for The Argus, and its sister free title, The Argus Lite, which launched in February with a distribution of 10,000.
The Lite is given away each morning on routes leading to stations between 6.30am and 8.30am before the main paper is on sale.
Metro was launched in March 1999 as a free, colour newspaper for morning commuters and now has a national circulation of 1.1m copies. It is also distributed in London, Manchester, Birmingham, Leeds, Sheffield, Newcastle, Leicester, Derby, Nottingham, Bristol, Bath, Glasgow, Edinburgh, Liverpool and Cardiff.
Do you have a story about the regional press?
Ring 0116 227 3122/3121, or e-mail:
patrick.astill@and.co.uk