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  Regional press news - this story published 25 July 2006

Evening News unveils 'fresh' new look

by holdthefrontpage staff

The Manchester Evening News has today unveiled a new look.

For the past few months staff at the paper have been working with design team Palmer Watson, and have come up with a "fresher-looking" paper.

The front page has been given a different look with a column of "taster" stories with signposting to full details inside, and corporate colours have been added to the masthead.

Each section of the paper is now colour coded, with a blue strip at the top of each news and features page, green for business and red for sport, for ease of navigation.

  • The MEN's new look

    • New fonts have also been introduced, and headlines - which have traditionally been all capped up - are now upper and lower case.

    Deputy editor Maria McGeoghan, who headed up the redesign project, said: "The designers said that we are not shouting at readers but having a conversation with them."

    She added: "We've tried to give people something new and fresh without alienating our valuable readers.

    "I think they will think that it looks different but not so different that they think 'what's happened to my MEN?'"

  • The old P1

    • The redesign takes advantage of the additional colour capabilities of a new printing press was brought online in April, and follows the reintroduction of sport on the back pages of the main book.

    The TV listings pages, which used to appear on the back, have moved to a colour centre spread.

    The MEN team now plans to take a fresh look at the design and content of its supplements, which includes lifestyle on Mondays, business on Tuesdays and entertainment on Fridays.

    Maria said: "I think people will look at it and think 'this is the MEN, but it looks smarter.

    "We are very proud of it."

  • The MEN's first edition is now printed overnight and is on sale outside the city centre at breakfast time. The same paper is then given away free, mid-morning, in the city centre.

    A second paid-for only edition is produced mid-morning, and a third edition is on sale at lunchtime and then given away in the city centre in the early afternoon.

  • A new look sports page

  • How it used to look



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