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  Regional press news - this story published 05 April 2006

New-look Leader designed to create an impact

by holdthefrontpage staff

A new Evening Leader hit the streets this week with a different look, a new size and a new daily features section.

The new version of the North Wales Newspapers title, with editions covering North East Wales and Chester, is the result of an extensive research programme and is aiming for a more contemporary presentation.

There is a new masthead and the editorial and classified sections have been completely redesigned to create impact and add more human interest.

  • New version

    • Editor-in-chief Barrie Jones said: "The re-launch is the result of a monumental effort by every department.

    “We have a loyal readership and we are keen to keep them satisfied with content they know and like.

    “At the same time we want to give the Evening Leader a new contemporary look with a new masthead that moves away form the traditional red top image and changed typography and design styles that allows for some eye-catching story presentation.

    “The relaunch has also involved a reduction of web width to present the title in a new sized format that we hope our readers like.

    “Of course we're very proud of the Leader's heritage and want to retain all those elements that have made it what it is while adding a few modern flavours as we go. We're pleased with the results this week of all the hard work."

  • Editor-in-chief Barrie (right) and deputy editor
    Martin Wright check the first edition run

    • The new daily sections start on Mondays with 'Leader Living' celebrating a Hero of the Week and putting local organisations, schools or businesses under the spotlight.

    Tuesday is memory lane day with a 'Leader Bygones' section. On Wednesday the sports department will be producing a new 'Football Crazy' section devoted entirely to junior football. On Thursday 'Leader Guide' is packed full of all local gigs, concerts, movies and theatre aimed at the younger market. 'Leader Homes' also appears on a Thursday.

    'Leader Weekend' is 12-page pull-out packed with leisure ideas, a restaurant review, travel, gardening and weekend TV guide. 'Leader Market’ is a brand new section packed with useful contact numbers from emergency plumbers to restaurants and takeaways. This will also include a comprehensive buy and sell section with all items under £200 advertised free of charge.

    Finally, on Friday, 'Leader Showroom' will be a showcase for local car sales, new and second hand.

  • Old-style Leader



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