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More magazine launches to follow Evening News success

The Cambridge Evening News is celebrating the success of its magazines division with the launch of another publication.

The move follows the Cambridgeshire Journal scooping the prize for Regional Magazine of the Year at the Newspaper Society Awards.

The newspaper's editorial team took over the production of the magazine and completely revamped it with a new look and new approach to content for a relaunch in November.

Judges praised its design and an interview at home with Mary Archer. They also highlighted the photography, including a behind the scenes feature showing the King's College Choir preparing for their Christmas Eve concert.

Evening News editor Murray Morse said: "This was a superb effort by everyone involved in the magazine's re-launch - in particular my deputy editor, James Foster, who took over the running of the title.

"We changed everything from the masthead down and came up with a raft of ideas for taking the magazine in a new direction.

"We were delighted just to be nominated for the award - so to win was extra special. The feedback we have got from readers has been very positive and that is just as important."

The Evening News editorial team has also revamped another magazine, Our Time, a nostalgia-based quarterly product which hit the shelves this week.

The re-launch spring edition has been overseen by the paper's assistant editor, Peter Jeffrey, and chief reporter Chris Elliott, and focuses on the Queen's 80th birthday in April, looking at her life, as well as her many visits to Cambridgeshire and the local people who have met her.

It is produced with a glossy cover and 64 pages of tabloid sized newsprint, and costs 90p. Four pages of puzzles are included, along with dozens of photographs from the paper's picture library.

Bosses are hoping the new-look Our Time will build on the success of last year's Victory supplement published to mark VE DAY, which followed the same format, and sold more than 7,000 copies.

Murray said: "As an industry we are being asked to produce more and more products outside the normal remit of newspapers, but that is the way things are going and we have got to meet that challenge."


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