The Huddersfield Daily Examiner was today launching a series of new features and improvements.

It wants to attract new younger readers while keeping its existing loyal readership happy.

Fresh, an entertainments supplement, will focus on the local pub and club scene, and will also give listings for nightclubs, gigs and comedy and features on food and shopping.

The 12-page publication will appear every Monday - a day which previously did not have a supplement - in an effort to reflect the changing face of Huddersfield, which has a growing number of bars and clubs as well as students.

Head of content Jenny Parkin said a decision had been made to break away from the traditional day of Friday for entertainment.

Three dummies were produced with different designs and content, and shown to focus groups made up of the target audience before final proofs were produced.

Jenny told HoldtheFrontPage: "We wanted to give Monday a specific new identity. People can buy the paper and plan their week of fun.

"It is aimed at teenagers to 30s, but we hope that everyone will be interested in it.

"The aim is to attract younger readers into the Examiner brand."

The first issue of the supplement will also include a 'free bottle of beer for every reader' offer and a text-only competition to win a hand-held Playstation.

Monday will also see the start of a new in-paper series called Your Village, which will feature nostalgia pieces about various villages around Huddersfield.

And a mini-series about Huddersfield hangings is also in the pipeline, written by specialist writer John Eddleston.

Jenny said: "Our unique selling point is local grassroots news and our readers love nostalgia, it has wide ranging appeal."

Subtle changes to the new pages have also been introduced in response to reader feedback.

Jenny said: "Some readers tell us they find our headlines a bit too big and black. So we've looked again at the typeface and chosen a slightly different one that's a little softer and friendlier-looking.

"We know our stories will still make a big impact - but they should now be easier on the eye!"