A new magazine aimed at the parents of young children has been launched by Archant Suffolk.

Suffolk Parenting will initially be produced quarterly and, as well as the usual outlets, will be on sale at schools, nurseries and play groups which will retain £1 of the £2.95 cover price.

The magazine is the brainchild of staff business writer Karen Hindle who, having young children herself, recognised the potential for such a product.

She said: "This is a magazine written by Suffolk parents and experts, for Suffolk parents, about Suffolk parents."

The new publication has attracted many new advertisers, and adds to Archant Suffolk's growing portfolio which also includes the East Anglian Daily Times and the Evening Star in Ipswich as well as Suffolk Business and Let's Talk!