Liverpool Echo deputy editor Jon Brown has been appointed to a new role within Trinity Mirror North West and North Wales.

As head of multimedia, North West, he will work across titles within the region, including the Echo, Daily Post and Huddersfield Daily Examiner.

Part of his role will be to lead a project to transform the Post and Echo's Merseyside newsroom into a multimedia centre, delivering content across a range of channels including online and mobile telephony as well as traditional print media.

The appointment is linked to the installation of a new editorial production system at the Merseyside offices.

Jon (pictured) said: "There's no doubt that, as broadband access continues to increase, the future for successful newspaper publishers will involve a powerful mix of print, online, mobile and possibly other media.

"We want to create a genuinely multimedia newsroom in Liverpool which will gather and deliver content across an entire range of channels, giving our customers news and information when they need it, rather than when we say they should have it.

"This is an exciting project designed to capitalise on the great strengths of our local brands, using them to drive digital audiences and advertising revenues."

Jon had been acting editor of the Echo since the departure of editor-in-chief Mark Dickinson earlier this year.

He began his career on the Blackpool Gazette, rising through the ranks to news editor, and was made assistant editor after a secondment on the Lancashire Evening Post.

He joined the Trinity Mirror-owned South Wales Echo as assistant editor, where he spent two years, before being appointed assistant editor of the Liverpool Echo four years ago. A year later he was promoted to deputy editor.