The East Anglian Daily Times has launched a campaign to raise £100,000 for breast cancer charity Breakthrough.

The Archant-owned newspaper's Ray of Hope appeal was kick-started with a champagne launch of a book by EADT columnist Rhona Damant.

Sit Down and Stop Laughing is a compilation of the 44-year-old mother-of-two's weekly diaries for the EADT, which chronicle her experience of terminal illness.

The writer was first diagnosed with breast cancer at the age of 38 and although initial treatment appeared to be successful, it has now spread through her body.

All the profits from the sale of the book, which has a foreword written by Irish pop star Ronan Keating, who lost his own mother to breast cancer, will go to the EADT's campaign.

Readers inspired by her story and Breakthrough's Suffolk branch are also arranging and taking part in events to raise the £100,000 for the charity and help in its search for a cure.