Business i Media has launched a new county monthly B2B newspaper title with an associated website to boost coverage.

Business i Devon is being direct mailed to 20,000 senior executives in Devon.

Publisher Paul Henderson said: "For a period of some time there has been the potential for a niche product to launch into the B2B marketplace.

"Both our targeted readership and available commercial platforms do not cross into the traditional 'regional press' territory, so therefore we feel there is tremendous scope for a quality B2B specialised news and information service."

To ensure a consistent and regular flow of news and information for Devon's B2B marketplace, a brand extended website, businessisdevon.co.uk has also gone live.

The site will be updated daily throughout the working week and covers a very broad range of business related topics.

Business i Media employs eight editorial, commercial and production staff based in Tiverton.