The Press Association has signed a 12-month deal with Johnston Press to supply a range of feature-led supplements to its daily and weekly newspapers.

The supplements cover generic lifestyle topics and are delivered page-ready complete with words, pictures and graphics. The products carry common fonts and advertising sizes, but retain title branding on front covers.

Although editorially-led with light advertising ratios, the supplements feature subjects which are designed to offer a strong common platform to local and national advertisers.

Following the success of the 'Parent and Child' supplement in September, which was published in 15 Johnston Press daily and larger weekly titles, a further three are planned in 2005 covering travel, food and drink, and lifestyle for the over 50s.

Jeanette Walmsley, advertisement director for Johnston Press, East Midlands, said: "We have been very pleased with the quality of PA's design and content and the response from advertisers has been very encouraging, especially considering this is a new venture.

"We're keen to improve our proposition to national advertisers and offering a common platform across multiple titles is a key part of this. Depending on the success of the first series of supplements we will consider what other subjects are appropriate for this model."

PA editorial director Tony Watson said: "Our aim is to provide quality supplements which editors will be happy to have in their titles and which are attractive to advertisers."