Trinity Mirror's regional newspaper division has appointed Georgina Crace as managing director.

Georgina is currently MD at IPC Advertising and MD of the Wallpaper* magazine group.

Her appointment, which follows the summer resignation of Stephen Parker, will begin in February.

Although not a board member she will join the executive committee and report directly to chief executive Sly Bailey.

Georgina, (right), said: "I'm delighted to be joining Trinity Mirror and to be back in the world of newspapers again.

"I look forward to working with a team of very talented people, building on past successes, and outperforming the competition in everything we do."

Before joining IPC Media in 1996, Georgina spent nine years at Express Newspapers where she held a number of senior positions including advertisement director of the Daily Express.

Georgina, (40), was appointed MD of IPC Advertising in 1999. The appointment created one of the biggest jobs in UK advertising by uniting display, sponsorship, classified, promotions and inserts across more than 100 print and on-line brands.

She was appointed to the board of IPC Media in 2000 and was part of the team that successfully concluded the sale of IPC Media to Time Warner.

Georgina is currently the chair of the Periodical Publishers Association marketing board. Previously she was a director of the National Readership Survey and a committee member of the Audit Bureau of Circulations for more than five years.

Sly Bailey said: "The key value lever in our regional business is advertising and we are delighted to have someone of Georgina's calibre to join our team to help drive an even greater performance from these assets.

"She has extensive experience in newspapers but also brings the creativity and dynamism which has made the magazine sector so successful, as well as a critical focus on circulation and portfolio management."

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