A new "bigger and brighter" Advertiser has hit the streets of Suffolk.

The six-edition weekly newspaper from publisher Archant has been relaunched to be more in line with consumer demands for more localised news and business content.

The original Ipswich, Suffolk, Hadleigh, and Harwich editions have been joined by new Advertiser publications for Stowmarket and Felixstowe.

Paul Couch with Donna Arnell, centre and ad manager Lesley Rawlinson

The two new editions have been launched after research showed a demand for news to be even more localised.

The Advertiser has been re-designed to include news, leisure, sport, features and lifestyle sections. There will be regular columns from local MPs Tim Yao, John Gummer and Chris Mole.

Editor Paul Couch said: "We needed to bring its editorial platform up to the standard expected by our readers and commercial clients."

Suffolk weeklies publisher Donna Arnell said: "The Advertiser is a great product; however, the time had come to step up a gear and to listen to what the market was telling us - it seems that editionalisation is key."

The re-design of the Advertiser follows the title's transfer from Archant Anglia to Archant Suffolk and its move from its old offices on the outskirts of Ipswich to Press House on Lower Brook Street, located in Ipswich town centre.

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