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Regional press news - this story published 11 September 2003

New look for Lincs weeklies will strengthen branding

by holdthefrontpage staff

Lincolnshire Newspapers this week unveiled a new look for all its paid-for titles.

New mastheads have been introduced across the portfolio - part of Johnston Press - to strengthen each title's brand identity.

The new-look papers also share a tightly-knit family identity which will have strong commercial benefits.

The changes are part of a two-year 'evolutionary' redesign by managing editor Tim Robinson (left) in which the headline fonts - and now the mastheads - have been changed to the Interstate typeface.

Mablethorpe & Sutton on Sea Leader

The titles to change are the Louth Leader, Mablethorpe Leader, Horncastle News, Market Rasen Mail, Skegness Standard, Spilsby Standard, Alford Standard, Sleaford Standard, Boston Standard, which together have a combined circulation of 55,302.

Managing director Richard Parkinson (pictured) said: "Our new look is part of the exciting brand developments which have been taking place at Lincolnshire Newspapers.

"We are making our titles appear cleaner, more legible and more up-to-date.

"What is already excellent content will be given a better chance to really shine out and our papers will have a much more commanding, confident presence on the news stands."

The launch has been accompanied by reader competitons to win a widescreen TV, DVD player, VCR and furniture, presentations to key clients and other promotions.

A four-page wraparound in the four-edition free Citizen publicised the rebranding in the week before the papers hit the newsstands.

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