A launch party last night celebrated the redesign and refocus of The Glaswegian.

The free newspaper, launched in 1996 as a paid-for, unveiled a fresh 64-page full-colour design.

The first edition of the revamped product was being distributed to more than 115,000 homes in the Glasgow area today.

Work on a new design and focus for the Trinity Mirror title started earlier this year after the appointment of Trevor Walls as editor.

It has adopted a modern new image throughout the bigger paper, and readers are promised expanded editorial and advertising sections.

In addition to that, distribution is targeted to reach a projected 140,000 copies by the end of June.

The total distribution of the vibrant new paper will rise to 174,000 with more than half of all of city households receiving the Glaswegian.

Advertising director Denise West said: "This new strategy brings a clear focus to the Glaswegian, and the stories covering major issues within the city will now have an even greater resonance for the readers.

"Our advertising platforms will be bigger and bolder, with greater opportunities for our advertisers to communicate with an audience that lives, works and plays in and around the city of Glasgow."

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