The Eastern Daily Press has stepped in to help in the search for missing seven-year-old Daniel Entwistle by printing and distributing 1,500 posters.

The newspaper decided to add its weight to the efforts to find Daniel shortly after it emerged that he was missing on Saturday night.

An artist from the paper was brought in on Sunday specifically to design the poster and it was then printed at the Daily Press's premises before being delivered to targeted venues by the paper's distribution team.

The blue and white poster, with the heading 'Missing Daniel Entwistle' includes a description of the boy and where he was last seen, together with a telephone number to contact the police.

Deputy editor James Ruddy said: "Initially we printed 900 posters which went out on Sunday to newsagents and shops in the area.

"Printing posters looked like the best way to help raise awareness and is a tried and tested method which we have used several times before on serious cases, and does bring results.

"Now momentum has gathered, people have seen the posters and are asking for them so we have printed 600 more."

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