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Western Mail lifts Plain English prize

The Western Mail has been named the most plain-speaking regional newspaper in the prestigious Plain English Awards.

There are six categories in the media section, with winners being chosen for both the clarity of their reporting and the work they do to expose gobbledygook.

Judges chose from a shortlist based on nominations by Plain English Campaign supporters.

They said of the Cardiff newspaper: "As one of the biggest regional newspapers, the Western Mail staff must have a tough job keeping close to their readers.

"They achieve this by remembering the golden rule of plain English journalism: news is about people as much as events and issues.

"We were particularly impressed by the way the journalists search out genuinely important stories in the region rather than adding a strained local 'angle' to national stories."

Other media winners were:

  • Best National Newspaper - The Mirror
  • Best National Television Programme - BBC 10 O'Clock News
  • Best Regional Television Programme - BBC London News (6.25 pm)
  • Best National Radio Programme - Today (BBC Radio 4)
  • Best Regional Radio Station - LBC (London)

    Journalists will celebrate on Thursday as they collect their prizes from comedy performer and writer Sandi Toksvig at the Brewery Centre in London's Chiswell Street.

    This will be the 23rd annual Plain English Awards and the ceremony will also include the dreaded Golden Bull booby prizes for gobbledygook.

    Do you have a story about the regional press? Ring 0116 227 3122/3121, or
    e-mail pastill@nep.co.uk





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