As part of the partnership, the Mail will co-produce monthly newsletters for Premier Club members and will cover major lunches featuring keynote speeches.

Membership guarantees access to all events at the stadium, including football, rugby and basketball matches, as well as concerts, for the next five years.

And member privileges include a permanent padded seat with a name-plate on the back in the exclusive West Stand area.

Assistant editor Marc Astley said: "We have sponsored Hull City in the past in the usual way that newspapers do and when this opportunity arose we decided it would be a good idea to be involved.

"We have a good working relationship with the people involved in the development and we were keen to sponsor the Premier Club. It was seen as vital the Mail played a strong part in helping the project succeed and this was the perfect opportunity."