A new gardening publication is to be produced for Lincolnshire.

The supplement, Gardeners' Trail, is produced in-house at the Lincolnshire Echo and will be published four times to coincide with each new season.

The layout of the publication will include a wide variety of pictures and features. It will also provide advertisers with an opportunity to present their message across to homes and businesses alike, making it an ideal platform to increase credibility and profile.

Sales executive Sam Gibson said: "It is going really well. The garden centres have reacted well to it and even those that are a bit negative have come on side after they saw all the others had. It is going to be about 20 pages long and will hopefully make us around £15,000 in revenue."

The publication's first edition is due on March 19.

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