Playful pups Whisper, Twirl and Crunchie are attracting viewers to the award-winning Eastern Daily Press website EDP24 thanks to a live webcam focusing on their antics.

Their puppy power is proving a hit after the EDP teamed up with the National Canine Defence League to launch Puppy Watch.

Their canine capers have been broadcast on the internet since Wednesday using a camera trained on their kennel 24 hours a day.

Web editor Patrick Prekopp said: "Since our website teamed up the phones at the new custom-built centre have been red-hot with callers asking about Whisper, Twirl and Crunchie.

"That day the staff at Snetterton were forced to redirect callers to NCDL headquarters."

People saw the puppies on the webcam and wanted to take them home but the centre needed to make sure they were the right person for the dog.

EDP24 was named Website of the Year at the Press Gazette Awards last week.