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Put the Internet first

Print publishers have been urged to put internet strategy at the topof their business agenda if they are to suceed in the future.

A report by PriceWaterhouseCoopers argues that newspaperand magazine publishers should concentrate on expanding their onlineactivities rather than their print ones.

"European newspaper and consumer magazine publishing companies have many ofthe skills for success in the digital era, but to thrive they must bewilling to cannibalise their existing businesses," the report said.

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