Local newspaper publisher Sir Ray Tindle has unveiled three new weekly titles in North London with a fourth on the way.
The Edmonton Herald, Winchmore Hill Herald and East Barnet Advertiser will focus on small areas within the North London patch already served by larger papers in Sir Ray's 230-strong stable.
The project, unveiled at a press conference this morning, has been overseen by staff at the Tindle-owned Enfield Gazette and Advertiser and is designed to replace revenues lost as a result of the recession by offering a advertisers a cheaper, more localised service.
The publisher, who has now launched 15 new titles since the start of the downturn, is billing the launch as further proof of his faith both in print and in hyperlocalism.
Said Sir Ray: "The situation facing us here in Enfield was the same as many other newspapers have faced over the last 18 or 24 months. It was not the fault of the staff in any way.
"We put a plan to the executives and then to the full staff assembled here in this room. We said. "Why not try to replace the lost revenue by creating a new stream of income from new papers?"
"By the end of this month of March, Tindle Newspapers will have bought or launched 15 titles since this recession started. We totally believe in the future of the printed local newspaper - we believe in it 100pc.
"Readers want to see their very local news and reports of their activities in print and they want it in their local paper where all their neighbours will see it too. So newspapers will always be the leading medium in the communities in this country."
He added: "There are 1,000 small weekly local papers which have survived this recession so far and will come through with flying colours and good profits.
"This country will continue to be covered by local newspapers, well-tailored to their communities. Many of mine are over 150 years of age and scores of them are over 100. One is over 200.
"They have lived through two World Wars and at least six recessions and they will live for ever. We believe there's room for more.
"We have the right people to do it as the staff here at Enfield have demonstrated so clearly today."