by HoldtheFrontPage Staff
Further job losses at Trinity Mirror's papers in the Midlands are "inevitable", the company said today.
In a statement, the newspaper publisher said it had entered a period of consultation with staff, advertisers and trade union representatives "to identify changes to ensure the future stability and viability of its businesses".
The division is running at a forecast loss of £6m for 2010 but this could have reached £10m were it not for action taken by the company over the past year, it said.
Among the changes being considered is the publishing structure of the Birmingham Post, currently a Monday to Friday morning title, and the Birmingham Mail which publishes same day but could switch to overnight printing.
Last August Trinity Mirror Midlands axed over 60 editorial posts at its daily and weekly titles as part of a wide-ranging shake-up.
And this was followed last month by the announcement of the closure of nine weekly newspapers and the loss of a further 17 editorial posts.
The statement said: "It is clear that to safeguard the future of these businesses further action is required.
"This will involve careful consideration of all the options open to the Midlands businesses and a concentration on how to reduce the cost base while protecting titles and revenues in the most appropriate way going forward.
"The consultation will review options for all areas of the businesses and include two specific areas for discussion.
"These consultations are at an early stage, no decisions have been made and no business cases for change have been developed.
"However, it is clear whichever options are formulated into a plan through the consultation process further job losses are inevitable."
Other titles in the division include the Coventry Telegraph, Sunday Mercury and weeklies across Warwickshire, Staffordshire and the Black Country.
Georgina Harvey, MD of Trinity Mirror Regionals, said: "The economic situation facing these businesses is extraordinary in both its severity and impact.
"I feel strongly that everyone involved in these businesses – staff and advertisers – are fully aware of these challenges and that we can have a genuine and open dialogue about all potential options that can help to return these businesses into profit.
"With this goal in mind we are actively seeking to achieve a timetable of consultation meetings with staff and union representatives.
"We have difficult choices to make but together we will ensure the future viability and survival of our great Midlands businesses."