by HoldtheFrontPage Staff
A local council PR boss has accused publishers such as Trinity Mirror of creating a "communications void" by under investment in local journalism.
Simon Jones, head of communications with Hammersmith and Fulham Council, made the claim in response to a damning editorial which appeared in a media magazine.
Media Week editor Steve Barrett recently accused the council of selectively reporting news about itself in its own newspaper H&F News.
He also said council-run publications, like H&F News, were contributing to papers cutting resources and could damage his own local title, the Trinity Mirror-owned Hammersmith and Fulham Chronicle.
In response to the piece, Mr Jones told HTFP: "Councils like Hammersmith and Fulham are publishing our own newspapers precisely because of the long-term under-investment in local journalism from companies like Trinity Mirror Southern.
"The fact is that Trinity closed the Hammersmith office in 2001 – seven years before we launched a fortnightly newspaper.
"We are not the reason why so few people read traditional local papers in our borough but we do have a duty to respond to the problem by filling the communication void.
"Readers like H&F News because it is local, relevant and produced by people who know the area inside out.
"Despite the best efforts of some very good journalists, Trinity cannot begin to serve the local community here in any way that is meaningful precisely because their reporters are pulled in so many different directions."
A Trinity Mirror spokesperson said: "Industry calculations have indicated that council newspapers like the H&F News are not independently commercially viable and are therefore being published at a direct cost to local council tax payers.
"This means that commercial publishers are facing direct competition from newspapers financed by public funds.
"No-one can believe that the reporting of local events, particularly of local authority or council affairs, will be impartial or independent in these mini Pravdas under the control of local council directors of communications."