by holdthefrontpage staff
Newsquest is launching a wave of hyperlocal websites for its newspaper titles in the Midlands.
The Kidderminster Shuttle has already gone live with its 24 sites and it will be shortly followed by six other newspaper websites in the area – Stourbridge News, Halesowen News, Dudley News, Bromsgrove Advertiser, Redditch Advertiser and Droitwich Advertiser.
The Shuttle is now recruiting citizen correspondents in the surrounding area to contribute news from their patch with the capacity to carry video and audio reports a future possibility.
A deal was recently struck between the Shuttle and Midlands-based Chamber TV involving the television channel providing video for the title's website in exchange for news stories.
Clive Joyce, digital editorial development manager for the seven Newsquest titles, said: "On the commercial side, we are opening up new opportunities to businesses that operate in the wider community but want to target specific areas with their advertising.
"It is also an opportunity for smaller businesses based in our rural communities to promote themselves with targeted messages on our hyperlocal sections."