Kellowsbootlaces.co.uk has been set up as a fanzine site in order to host the 25-minute show hosted by football mad presenters Barry Fulls and Graham Kirk.

The site, which has a distinct emphasis on Exeter City, is named after one of the club's most famous goalscorers, Tony Kellow.

Barry and Graham's chatshow was formerly broadcast on local commercial radio station Gemini FM as "Fullsy and the Kirkster" but has now been poached by the Northcliffe-owned paper.

Presenters Graham Kirk, left, and Barry Fulls in their virtual studio

The site can be reached via the Express and Echo's thisisexeter portal but has been built as a separate microsite.

The show, which has secured sponsorhsip from Domino's Pizza, runs for 25 minutes and is played in three segments allowing the Echo to sell advertising slots.

Filming is done at the Express and Echo offices by web editor Sarah Elliott or sports writer Matt Bamsey.

The site features an mp3 audio download, player profiles and even a Teletext service. Viewers can also pause and rewind the programme using a virtual remote control.

Editor Marc Astley said: "This is a hugely exciting project which I believe will drive new audience and revenues.

"The Kellow’s Bootlaces show was a must-listen for Exeter City fans and it has transferred to the net brilliantly. I'm really looking forward to seeing the response we get."

As well as football chat, the show features player interviews, an internet poll and a teletext-style results and fixtures service.

The site can be viewed here