Steve Dyson's Blog
follow journalism_news at http://twitter.com



Alphason TV Stands from Go Electrical

Classic Car Insurance from Footman James

Pub Insurance from Supercover Ltd

Home Lighting from Light My Home

Wireless Headsets from Headsets4Business

Liebherr Wine Coolers from Go Electrical



rss feed
As featured on News Now
HTFP Facebook page
Email
Journalism books
  Regional press news - this story published 30 September 2008

Birmingham publisher rebrands for multi-media age

by holdthefrontpage staff
The company which publishes Birmingham's two daily newspapers is rebranding in a move designed to reflect the company's transition to a multi-media business.

Birmingham Post and Mail Ltd will now be known as Bpm Media (Midlands).

Owners Trinity Mirror say the change reflects the company's evolution from a newspaper publisher to a multimedia business with an extensive portfolio of print and online products.

The new company brand also links with the relocation of the Birmingham business to new, state-of-the-art premises at Fort Dunlop next month and a major investment in new editorial, advertising and production systems in the Midlands.

Bpm Media (Midlands) will become the trading name for the Birmingham-based titles and products, with TM's wider Midlands operation also changing its name to Trinity Mirror Midlands Ltd.

A spokesman for the company said: "This is an exciting time for Bpm Media and Trinity Mirror Midlands. It reflects our ambition to prosper as a true multimedia publisher of scale."

Other Trinity Mirror regional centres have recently undergone similar rebranding exercises.

The Western Mail and Echo in Cardiff is now Media Wales while the Newcastle Chronicle and Journal is now ncjMedia.


Please complete all the fields below:

Your name:


Your email address:


Comment:


Please enter the following code into the textbox underneath

Code:




BPM (30/09/2008 09:47)
Moving the deckchairs around on the Titanic springs to mind... 'Exciting' times indeed. A brand known by everyone is replaced by a collection of meaningless letters.


Moot (30/09/2008 10:14)
When they announce the next round of job cuts will they change the name again!


Mr_Osato (30/09/2008 12:35)
Why not go the whole hog and call it BPM Meejah. Or even multi-meejah, just like the new positions they've created for their dwindling band of hacks.


Jonathan Lloyd (01/10/2008 10:20)
If Bpm Media is supposed "to reflect the company's transition to a multi-media business" one would assume it would use, and have, www.bpmmedia.co.uk to push the new brand? Funny move.


v capitalist (01/10/2008 11:53)
Here's a thought - why not buy up the web address then and cybersquat?


what a visionary (01/10/2008 11:55)
It's ironic this 'multimedia' change given the £1.7 million a year earning Sly Bailey has no confidence in it! http://www.guardian.co.uk/media/2008/oct/01/slybailey.trinitymirror

E-mail this story to a friend. Your name:

Your friend's e-mail:


 tradeclips Jobsmake the next move in your journalism career Email bulletinsget latest news and jobs directly to your desktop Freelance indexsee our searchable list for freelance help CVadd your details to our journalism talent pool Dailywho owns it? who's the editor? Weeklysearch our vast database of local titles Your Paperwhat we've written about your newspaper Your Companywhat we've written about your company Blogsbest of the UK journalism blogs Resourcescontacts, web reviews, and terms unravelled Useful Linksour guide to the major industry organisations