The latest group of Northcliffe's revamped newspaper websites is now "live".

Regional daily titles such as the Nottingham Evening Post, Lincolnshire Echo and South Wales Evening Post are among 48 thisis sites sporting the new look.

Weekly titles in Kent and Sussex have also joined the revamp which Northcliffe started in May with the Hull Daily Mail.

Some of the new sites also contain the hyperlocal 'sub-sites' which take readers to news exclusively around their small town or village away from a newspaper's main patch.

Robert Hardie, content strategy director for Northcliffe Media, said: "This latest tranche of 48 'thisis' sites is the next phase of our roll out of all online content to our 'Next Generation' platform.

"Not only are we upgrading the network to introduce evolutionary design changes and enhanced multimedia content aimed at maximising interaction with end users, but we are also enlarging it to more than 150 sites in total.

"The big winners in this set of site launches are users in Kent who go from having just one site covering their area to 30 in total – a major step forward both for Northcliffe's long-standing businesses in Kent as well as the ones acquired from Trinity Mirror only last year."

The new sites boast permanent archives meaning that all stories are now kept forever with 10,000 new articles added per week.

Robert added that the rollout was enabling better use of search engines such as Google to drive readers to Northcliffe Media sites.

"We're already seeing significant traffic uplift from the leading search engine optimisation (SEO) technology that the Next Generation platform delivers," he said.

"As journalists get even better at writing SEO-targeted headlines and adding specific keywords, the scale of that uplift will continue to grow."

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