by holdthefrontpage staff
More than 60 editorial posts could go at Trinity Mirror Midlands as part of a major overhaul of its operations.
A 90-day consultation process is now under way with staff at the company's newspapers including the Birmingham Post and Mail, Coventry Telegraph and weekly titles in Derbyshire and Northampton.
The company says it hopes to avoid compulsory redundancies.
In other announcements today, Trinity Mirror Midlands said it was either selling off or closing seven of its weekly titles and Coventry Telegraph editor Alan Kirby was taking early retirement.
This development will see Trinity Mirror operate two large-scale multimedia newsrooms – one in Coventry and the new centre at Fort Dunlop, off the M6 near Birmingham.
Other changes on the table include a centralised production unit along with a streamlining of production processes and widespread multi-skilling of staff.
A company statement said: "Once implemented, the new editorial structure will require substantially fewer journalists and the company is entering into consultation with staff and their representatives regarding this.
"The aim is to try to achieve this reduction by purely voluntary means. All current editorial roles are being revised to reflect the increased multi-skilling of journalists.
"Staff will be given a full programme of multimedia skills training, delivered by a specially-assembled team, to match the requirements of the new multimedia roles."
A central multimedia desk will oversee the creation of editorial content for the Birmingham Post and Mail and Sunday Mercury. This desk will be responsible for the organisation and placement of content into pages and online. A similar multimedia desk will be introduced in Coventry.
These will be supported by a regional production unit where pages will be finished and quality-checked.
There will also be greater integration between Trinity Mirror Midlands' weekly titles.
While content origination will remain local, the new multimedia desk principles will be introduced at local level and page production will be centralised.
Neil Benson, editorial director for Trinity Mirror Regionals, said: "The changes we are implementing in Trinity Mirror Midlands represent a pioneering new approach to publishing.
"They will enable multimedia journalists to contribute content to a broad range of titles and across a variety of platforms."
The new approach is enabled by 'ContentWatch', a web-based content management system currently being installed across the region, part of a £7.5m investment in IT systems and the move to the new HQ at Fort Dunlop.
Jeremy Dear, general secretary of the National Union of Journalists, said: "Despite the gloss put on it by Trinity Mirror, today's announcement represents a massive blow to journalism in the Midlands.
"The NUJ condemns these cuts which will inevitably hit these papers – and the communities they serve – hard.
"It just goes to show how little the company values its readers in comparison to the demands of the City.
"Whatever the company may claim, you simply can't take dozens of journalists out of your local operations and continue to report news to the same standard.
"This is a deeply uncertain time for journalists working across all the titles affected. It's also a very bad day for people in the Midlands who genuinely care about their community."