The Press Complaints Commission has launched a new logo to highlight the watchdog group's aims and functions.

It will be used in all Commission literature and on its website.

It is aimed at customers to push the message that the Commission can offer a quick and effective service for people with a complaint, rather than other methods of redress which the commission says can be costly and time-consuming.

Commission chairman Sir Christopher Meyer told delegates to the Society of Editors' conference: "The PCC has developed its own cheap and cheerful logo - based on our battle cry of "fast, free and fair" - which we are unleashing on an unsuspecting world.

"I want in the near future to include it in a new set of donated advertising space ads that we regularly make available to national and regional publishers and magazines."

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