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Bid to send newspaper's joyride warning film national

A safety film shot after a campaign by The Press in York could go national after proving popular at preview screenings.

The paper’s Live Now, Drive Later campaign resulted in a video to deter youngsters who may be tempted by the idea of taking a car.

More than 70 people attended the screening, including fire, police, road safety and youth officers, and also actors and others involved in the making of the 13-minute film.

The film is set to be shown to teenagers at schools across York and North Yorkshire, as part of road safety roadshows organised by local authorities and the emergency services.

The Press plans to make representations to the Department of Transport in a bid to get the campaign film adopted nationally.

Editor Kevin Booth said: "We hope that it will be taken up across North Yorkshire and eventually adopted by the Department of Transport as a national campaign."

The unanimous verdict after the showing was that the film will do what it set out to do - deter teenagers from "joy-riding" and help prevent a repeat of last year's tragic accident in which two young joy riders, Joel Corner and Daniel Wright, and a Press van driver, Peter Alexander, were all killed.


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