The Nottingham Evening Post is campaigning to cut the number of cyclists killed or seriously injured on local roads by urging them all to wear helmets.

The newspaper's Use your head - wear a helmet initiative is offering readers the chance to buy discounted helmets from a city centre bike shop.

The Post has also teamed up with Nottingham City Council to draw up new guidelines and leaflets advising children on helmets and has sent out letters to its paper boys and girls.

As part of the campaign, the paper will also be talking to schoolchildren, newsagents, neurosurgeons and leading cyclists about the benefits of wearing helmets.

Local MPs, councillors and Nottinghamshire's Olympic cycling silver medallist Bryan Steel have all given their support to the initiative.

The Post reported that about 70 per cent of cyclists killed have head injuries.

Helmets have been shown to reduce the risk of such injury by 85 per cent and reduce the risk of brain injury by almost 90 per cent.

Back to the campaigns index