Free job adverts will be available for one day only this month as part of a regional daily's 'Bounce Back' campaign.

The Grimsby Telegraph has announced it will be offering the ads on 21 December to all local businesses seeking staff.

The move comes as the Northcliffe daily received a ringing endorsement during Prime Minister's Question Time for its recession-busting campaign which was originally launched in the summer.

Gordon Brown praised the initiative which is being run as a partnership between the Telegraph, North East Lincolnshire Council, Humberside Police and other local groups.

He was made aware of the campaign by Cleethorpes MP Shona McIsaac.

The Prime Minster said it was important to recognise the campaign and "all the local efforts that have been made to fight for a recovery for our country".

He said: "They are fighting to keep local businesses, they are fighting to invest in future businesses, they are fighting to help young people get jobs and take on more apprenticeships.

"This is what people in Britain want to do to help us get through the recession and get to recovery."

Telegraph deputy editor Michelle Hurst told HTFP that space for the job adverts was already filling up quickly with vacancies ranging from accounts clerks and pre-school managers to accommodation providers who offer homes to youngsters currently in care.

"The success of the Bounce Back campaign has been brilliant and it has proved an excellent way to boost the economy in North East Lincolnshire," she added.

Similar campaigns have been run throughout this year in a bid to boost business and jobs and on newspapers' patches.

The Sunderland Echo teamed up with the city council to run a day of free job ads and local college courses listings.

Southampton-based title the Southern Daily Echo offered the city's unemployed the chance to showcase their skills for free in a 'Sell Yourself' supplement.