The Western Gazette has undergone a redesign to give the newspaper a sharper and fresher feel.

The Yeovil-based newspaper has taken on a more modern look, with the main book, motors and property supplements all taking on new branding.

The changes include a return to a black masthead on a less cluttered front page, and the introduction of 11 changes to front page Solus advertising - each from a local edition area and each supporting the local identity of the edition.

The new look

The redesign is in response to feedback from readers, and was headed up by production editor Pete Brooke.

Editor Martin Heal said: "The paper has a cleaner, sharper look which makes it more eye-catching on the newsagent's counter.

"We are using less colour more effectively and have made the Western Gazette more reader-friendly.

"The newspaper covers 397 towns and villages in Somerset and Rural Dorset and local identity in its 11 edition area is always a challenge."

The old-style Gazette

The paper's lifestyle, entertainment and sport sections will be updated in the next few weeks.

The Western Gazette currently sells an average of 41,704 (ABC July - Dec 2004).

It is published every Thursday and has an average pagination of 140 in its entirety.

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