A weekly newspaper scored a web and social media double in the latest round of Trinity Mirror ABCe figures.
The Visiter, in Southport, topped the July charts for year-on-year growth in terms of both website page views and Facebook likes.
It was the third month in a row The Visiter topped Trinity Mirror’s Facebook growth charts.
On Twitter, the Birmingham Mail recorded its sixth consecutive table-topping performance in a row, with a 49.1pc increase in the number of followers it has gained on the social network.
Average daily unique browsers for each newsbrand are as follows:
| Product | Daily users | MoM% | YoY% |
| Birmingham Mail | 404,988 | -1.1 | 51.7 |
| Bristol Post | 166,126 | 21.3 | N/A |
| Cambridge News | 67,304 | -23.5 | N/A |
| Chronicle Live (Newcastle) | 312,834 | 5.1 | 15.7 |
| Coventry Telegraph | 108,731 | 26.0 | 70.4 |
| Daily Post (Wales) | 125,115 | -4.2 | 46.9 |
| Derby Telegraph | 97,395 | 4.9 | N/A |
| Gazette Live (Teesside) | 131,308 | 4.3 | 13.5 |
| Get Reading | 57,317 | 6.1 | 9.3 |
| Get Surrey | 78,721 | -4.0 | 48.1 |
| Grimsby Telegraph | 43,600 | -8.4 | N/A |
| Huddersfield Daily Examiner | 84,019 | -1.8 | 41.4 |
| Hull Daily Mail | 132,135 | -1.3 | N/A |
| Leicester Mercury | 95,739 | 8.0 | N/A |
| Liverpool Echo | 743,349 | 4.3 | 14.0 |
| Manchester Evening News | 956,752 | -2.8 | 16.3 |
| Nottingham Post | 121,155 | 4.9 | N/A |
| Plymouth Herald | 102,311 | -11.3 | N/A |
| The Sentinel, Stoke | 92,751 | -3.5 | N/A |
| Trinity Mirror Regional Network | 4,954,889 | 0.8 | 25.7 |
| Visiter (Southport) | 18,217 | 6.9 | 71.3 |
| Wales Online | 443,455 | 3.2 | 16.3 |
Numbers of Facebook likes for each newsbrand are as follows:
| Product | Likes | MoM% | YoY% |
| Birmingham Mail | 285,055 | 1.6 | 26.0 |
| Bristol Post | 132,814 | 2.9 | N/A |
| Cambridge News | 44,574 | 5.9 | N/A |
| Chronicle Live (Newcastle) | 249,626 | 1.7 | 29.8 |
| Coventry Telegraph | 50,630 | 3.6 | 54.8 |
| Daily Post (Wales) | 195,420 | 1.6 | 62.3 |
| Derby Telegraph | 57,095 | 3.2 | N/A |
| Grimsby Telegraph | 39,539 | 3.1 | N/A |
| Huddersfield Daily Examiner | 93,281 | 1.9 | 28.6 |
| Hull Daily Mail | 140,158 | 1.6 | N/A |
| Leicester Mercury | 60,954 | 2.7 | N/A |
| Liverpool Echo | 1,201,261 | 0.6 | 7.2 |
| Manchester Evening News | 1,471,258 | 1.3 | 36.1 |
| Nottingham Post | 95,138 | 2.2 | N/A |
| Plymouth Herald | 106,983 | 1.3 | N/A |
| Teesside Evening Gazette | 116,589 | 1.2 | 19.7 |
| The Sentinel, Stoke | 93,212 | 1.1 | N/A |
| Visiter (Southport) | 16,595 | 2.8 | 72.1 |
| Wales Online | 404,064 | 2.3 | 38.6 |
Numbers of Twitter followers for each newsbrand are as follows:
| Product | Followers | MoM% | YoY% |
| Birmingham Mail | 246,622 | 1.9 | 49.2 |
| Bristol Post | 112,728 | 1.7 | N/A |
| Cambridge News | 74,384 | 1.7 | N/A |
| Chronicle Live (Newcastle) | 153,993 | 1.7 | 39.3 |
| Coventry Telegraph | 73,061 | 1.5 | 39.1 |
| Daily Post (Wales) | 83,501 | 1.4 | 31.3 |
| Derby Telegraph | 66,186 | 1.4 | N/A |
| Grimsby Telegraph | 15,105 | 0.9 | N/A |
| Huddersfield Daily Examiner | 53,251 | 1.1 | 22.6 |
| Hull Daily Mail | 71,590 | 1.5 | N/A |
| Leicester Mercury | 94,932 | 1.3 | N/A |
| Liverpool Echo | 366,789 | 1.3 | 24.0 |
| Manchester Evening News | 487,395 | 1.5 | 38.6 |
| Nottingham Post | 126,984 | 1.6 | N/A |
| Plymouth Herald | 52,762 | 1.6 | N/A |
| Teesside Evening Gazette | 70,322 | 1.7 | 34.9 |
| The Sentinel, Stoke | 66,881 | 1.8 | N/A |
| Visiter (Southport) | 9,277 | 0.9 | 12.1 |
| Wales Online | 180,833 | 2.2 | 43.6 |
Sign up for our free daily email bulletin
Follow HTFP on Twitter
Got a story? Email the Editor at
I see that no-one is bragging about their newspaper sales or their advertising revenue.
While Trinity is patting itself on the back, can it explain why the Manchester Evening News, once the biggest regional newspaper in the country, is in the bottom half of all the charts.
What happened to its 600,000 readers?
Report this comment
And in a week where TM are again shedding staff and reviewing the future of a newspaper, can they please tell us how much money these amazing views are making?
Report this comment
Is that seriously how they spell ‘Visitor’? At least Daisy Ashford had the excuse of only being nine years old.
Report this comment
Last month, the big story from the ABCs was the Cambridge News doubling it’s audience year on year. This month, the same title is down a massive 23.5% (or 20,612). That for me would be the big story. Funny also how the year on year stats were available last month but not this month.
It’s also curious why TM use unique browsers as these are a flawed metric and not a good indicator of the success of the site. Someone logging on through multiple devices could count as many as 3 or 4 and a more useful measure would be page views.
Report this comment
Napoleon, unique users isn’t really that flawed. While anyone could use multiple devices to access the same, they usually don’t. Maybe two at best; a laptop and a phone. Then there’s the opposite issue of multiple users who work in large offices but often only count as one IP address. For most sites it probably evens out and you can determine a lot of that by other metrics and de-duping your data.
However, to the point at hand, what about the interactions? The clicks, the video plays, the images viewed…. the referrals. Surely the number of monthly social media referrals is the most important stat as it’s not until you get users to your website that you’re really making any money out of them?
Report this comment