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Newspaper backs promotion bid with special supplement

A regional daily backed its local football club’s promotion bid with a special 12-page supplement.

The Bolton News ran the pullout on Saturday as Bolton Wanderers bid to return to the Championship, English football’s second tier, at the first time of asking.

Wanderers now have six matches to go in their season, following Saturday’s home game against Chesterfield.

The club are currently second in the table, and automatic promotion is assured if they remain there.

Bolton supplement

Editor Ian Savage told HTFP his patch had been hit by “promotion fever”.

He said: “The Come On You Whites special is designed to pay tribute to the efforts of Bolton Wanderers so far this season and inspire the town to back the team in the last seven matches.”

Ian added: “The Bolton News is backing the team’s efforts with Saturday’s supplement featuring interviews with playing staff, a look back at the matches that shaped their season so far and an in-depth analysis of the last seven opponents.”