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Sister dailies launch paywalled football content service

Two sister dailies have introduced a new paywalled service for “premium” online football content.

Trinity Mirror titles the Liverpool Echo and Teesside Gazette have introduced the services, which will offer readers new and exclusive sports content for readers who pay a monthly subscription.

The Echo’s, called Anfield Extra, will is aimed at Liverpool FC supporters, while the Gazette’s, entitled Gazette Boro Premium, will focus on Middlesbrough FC.

Subscribers will get extra in depth analysis, comment, guides and opinion from well known names, and additional podcasts and video, as well as access competitions and invitations to unique subscriber only live events.

The homepage of Anfield Extra

The homepage of Anfield Extra

TM says the new services, which are advert free, will have no impact on the content already provided for free on its sites.

A monthly subscription for Anfield Extra is £4.99 and for Gazette Boro Premium is £3.99.

Alastair Machray, editor of the Liverpool Echo, said, “This is a hugely exciting development for us and hopefully for LFC diehards.

“The key for us is to ensure it is fresh, new, premium content. We have no intention of charging for anything we already offer our huge online audience.”

Gazette editor Chris Styles said: “The Gazette has been around since 1869 and The Gazette has been with the Boro throughout the club’s proud history. Our writers are at every game – and, like the fans, live and breathe all things Boro.

“They are seen as a trusted source of information and central to the conversation around the club. We are taking the comprehensive coverage we already provide a stage further and our new service will give fans the inside track on what is going on at the club and extra daily exclusive content for a monthly price of a couple of pre-match drinks.”