Two sister dailies have relaunched on the same day with changes made to the design and content of both titles.
The Eastern Daily Press and Norwich Evening News revealed their respective new looks yesterday, with pledges of “more news, more views and more analysis”.
As part of the relaunch, the EDP is introducing new sections each day between Monday and Friday – Life & style, Health & Wellbeing, Eat Norfolk, Arts & Culture and Family.
Readers are also being asked to give their ideas on how the Archant-owned papers can be improved.
In a message to EDP readers, David Powles, who edits both titles, said: “In its 145-year history this newspaper has proudly served the people of Norfolk, Suffolk and Cambridgeshire, fighting for its communities, highlighting wrongdoing and scrutinising the public sector.
“Through our coverage of local news, sport, business and events, we’ve been there to share in people’s high points and provide comfort during the low ones.
“Hopefully we have informed and influenced, made you laugh and made you cry. All of this will continue far beyond when I decide to retire and move to a quaint spot on our wonderful coast. There is, however, always room for improvement and from today we embark on an exciting phase in our history. We are making changes to the newspaper, both in terms of the way it looks and its daily content.
“We will, of course, still give you unrivalled news, sport and business coverage, whether it’s from around the corner, or from the other side of the world. But starting today, we’ll also bring you even more. More news, more views, more analysis and a great new section every day, from Monday to Saturday.”
The EDP’s cover price remains at 90p, while the NEN’s stays at 75p.
David told HTFP: “In 2017 we have exciting plans about how we will further improve our digital content for an ever growing online audience.
“But we do not believe print is dead. We believe our titles are worth fighting for, caring about and devoting time and effort to. That’s what today’s fresh approach is about.”
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Not exactly inspiring or ‘ exciting’ is it?
They look like they’ve been designed by a robot using standard ‘make your own newspaper’ templates
Step back rather than a step forward and I certainly won’t be handing over 90p for the paper, not that I have for a few years now since the news began being replaced by bog standard features or commercial space fillers
Good luck with growing copy sales with these two messy looking papers
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One villager has recently moved out and my newspaper delivery man says that’s another copy of the EDP he won’t be delivering.
That one may seem insignificant on its own but it is one of 200 deliveries – a third of his round – that have been lost over the past year. If this continues, he says, he will be out of business by next year.
So, for his sake, and hundreds like him, let’s hope this “new look” works.
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It’s good to see Archant trying something new with Papers as opposed to everyone else who only chase the digital dream it seems.
They’ve also put a fair whack in to this by printing 1000’s of extra copies and having them D2D delivered to promote the new product.
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