Regional publishers have come together to conduct a nationwide poll on the eve of the General Election involving thousands of readers.
Trinity Mirror, Johnston Press and Newsquest joined forced to conduct a series of surveys on voting intentions, the last of which was published yesterday.
Around 8,300 voters were involved in each poll across the UK.
Although no overall national figure has been given, the results found that in all regions across England and Wales, the number of people planning to vote for Labour has risen since the start of the campaign, while the number of people planning to vote Conservative has fallen over the same period of time.
In Scotland, the poll also found that support had increased for Labour and decreased for the Scottish National Party, while the number of Tory voters had remained the same.
The polls, the results of which are at odds with national polls showing the Tories on course for a comfortable victory, were carried out online in partnership with Google Surveys on newspaper websites, publisher sites and Google’s native app.
Newsquest editorial development director Toby Granville said: “The series of election surveys over the last few weeks were the result of work involving Trinity Mirror, Johnston Press and Newsquest with Google and published online across all of our brands.
“This meant we were able to build up a strong regional and national picture. The results of each survey were then put together by Trinity Mirror’s data unit with analysis and graphics for publication.
“Following on from the Fighting Fake News campaign it was another great collaboration in the regional press industry and as a result together we’ve been able to provide all our readers a much greater level of in-depth analysis and election content.
“We’re very grateful to [Trinity Mirror Regionals digital publishing director] David Higgerson and his data unit team for their excellent work.”
The region-by-region results of this week’s poll, with the figures for the survey carried at the start of the campaign in brackets, are as follows:
East of England
Labour: 34pc (25pc) +9pc
Tories: 26pc (32pc) -6pc
East Midlands
Labour: 40pc (32pc) +8pc
Tories: 23pc (29pc) -6pc
London
Labour: 37pc (28pc) +9pc
Tories: 24pc (26pc) -2pc
North-East of England
Labour: 48pc (39pc) +9pc
Tories: 22pc (23pc) -1pc
North-West of England
Labour: 46pc (40pc) +6pc
Tories: 21pc (23pc) -2pc
South-East of England
Labour: 32pc (25pc) +7pc
Tories: 27pc (31pc) -4pc
South-West of England
Labour: 34pc (25pc) +9pc
Tories: 26pc (31pc) -5pc
West Midlands
Labour: 41pc (32pc) +9pc
Tories: 24pc (30pc) -6pc
Yorkshire & Humber
Labour: 43pc (35pc) +8pc
Tories: 22pc (25pc) -3pc
Scotland
SNP: 29pc (34pc) -5pc
Labour: 17pc (13pc) +4pc
Tories: 16pc (16pc) NC
Wales
Labour: 41pc (34pc) +7pc
Tories: 22pc (25pc) -3pc
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Interesting findings and a good joined up approach by the main U.K. regional publishers, it will be good to see how this poll compares with the actual election result.
Interestingly I notice there’s nothing from east anglia?
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Clearly a self selecting C2DE population due to readership skew, but very interesting nonetheless.
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@archie
It’s because you mentioned ‘main’ publishers
I assume TM, NQ and JP have collated stats from their own sources and it’s under ‘east England’ in the figures
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Thanks norridge
I was interested in Norfolk and Suffolk specifically as the east of England is a wide and diverse geographical area so these figures could possibly include Essex Cambridgeshire and Lincolnshire.
And yes as it’s the three big publishers that would explain it.
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It’s a pity Northern Ireland isn’t included. But Labour doesn’t contest here, and what passes for politics here is a shambles.
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